Digital Marketing
With extensive experience in website management and digital marketing, I lead projects from concept to completion with a focus on seamless execution and measurable results. My expertise includes managing full website builds, integrating analytics, and optimizing performance through data-driven insights. I collaborate closely with clients to identify opportunities, solve challenges, and streamline workflows—guiding cross-functional teams to deliver work that’s strategic, efficient, and built to perform.
Completed Website Projects
Implemented SEO and content updates that drove a 30% year-over-year increase in website traffic and improved conversion on high-value pages for a historic hotel.
— Brown Palace Hotel & Spa
Refined email content and cadence based on performance insights, resulting in open rates above 40% and click-through rates exceeding industry averages.
— Brown Palace Hotel & Spa
Optimized paid search and display advertising for an aerospace brand, leading to a 25% increase in brand awareness and more qualified inbound leads.
— Tamarack Aerospace Group
Managed paid search, display, and Meta ad campaigns across multiple hospitality brands, achieving double-digit CTR improvements and measurable return on ad spend.
— Blue Zone Marketing
Used analytics to guide content and UX updates for client websites, improving organic visibility and driving sustained growth in sessions and engagement.
— Blue Zone Marketing
Created performance dashboards and visual reports translating complex analytics into clear, actionable insights that shaped leadership and client strategy.
— Multiple